Are you thinking of becoming a Freight Broker? Then cold calling will probably be a big part of your job. This is because cold calling shippers is a common way to start working with new clients but it can be a quite difficult process in which you have to convince a potential shipper who does not know about your brokerage to work with you. Your main job is to build connections with more and more shippers so that they would prefer your brokerage for their business. This will ultimately enhance the sales of your brokerage and you will quickly help you stand out amongst other brokers or brokerages. Some people are very skilled at cold calling as they possess a built-in engaging quality through which they can easily convince the shippers to work with them. But the rest of the people have to work very hard with strategies and processes to grab a shipper’s attention.
Well, cold calling is not only difficult for the employee who is selling the products or services on the phone call, but it is equally frustrating for the shippers as well. The reason behind this fact is that no one wants to waste their time on an unknown caller as in some cases such type of cold calling is usually spam. So to build a trustful connection with the shipper the cold callers must possess some extraordinary communicating skills to convince the person about the authenticity of their brokerage’s products and services.
For this reason, you must master a list of things to become the top cold caller of your brokerage. The first tip which should help you in making your cold call effective is preparing your mind before making the call. This aspect is quite essential because if you are not mentally prepared then you would sound confused and your tone will not support your words, in this situation the listener will not trust you and will refuse to listen to your pitch. To resolve this issue you can make a script for your first few calls so that you would communicate with greater confidence. Secondly, make sure that your voice, tone, and style of communicating is humble yet engaging so that the shipper would attentively listen to all your services. You can also make your cold call effective by focusing on the key points to save your shipper’s time. All these tips will help you in mastering the art of cold calling.