*Job description:*

About LEEF Brands

LEEF Brands, Inc. is a vertically integrated cannabis company built by legacy operators and recognized as a premier extraction and manufacturing partner. California is our flagship market, representing scale, margin discipline, and operational maturity. New York is our strategic growth market, where presence, credibility, and execution are actively being built.

This Sales Manager role exists to own revenue execution at the state level, develop high-performing sales teams, and ensure disciplined sales operations across both mature and emerging markets.

*Role Overview*

The Sales Manager is responsible for leading sales execution within a defined state (California or New York), while serving as a player-coachresponsible for both team performance and direct revenue contribution.

This role owns:

* State-level revenue targets
* Sales team execution and accountability
* Forecasting accuracy and CRM discipline
* Customer experience and margin protection

The emphasis differs by state, but the expectation of ownership, accountability, and execution excellence remains the same.

State-Specific Focus

California (Flagship Market)

* Optimize and expand an established book of business
* Protect and improve gross margin at scale
* Drive forecast accuracy to support production and procurement
* Manage complex, high-volume accounts and negotiations

New York (Emerging Market)

* Establish LEEF’s wholesale presence and credibility
* Open new accounts and build foundational relationships
* Develop repeatable pipeline and early forecasting discipline
* Act as a visible, trusted on-the-ground leader for the brand

*Key Responsibilities*

1. Team Leadership & Performance Management

Lead, coach, and manage B2B Sales Representatives within the assigned state

Set clear expectations for:

* Activity levels
* Pipeline coverage
* Quota attainment
* CRM compliance

Conduct weekly 1:1s and team meetings to review:

* Revenue vs quota
* Forecast accuracy
* Pipeline health
* Key wins, risks, and blockers

Recruit, onboard, and develop sales talent as the market scales

2. Revenue Ownership & Quota Delivery

Own state-level revenue targets and ensure consistent attainment

Personally manage key strategic accounts and high-impact opportunities

Balance:

* New account acquisition
* Existing account expansion

Ensure disciplined pricing and deal structures aligned with margin targets

3. Pipeline, CRM & Forecast Discipline

Enforce 100% CRM usage and compliance across the sales team

Review and validate deal stages, forecasts, and account notes

Deliver accurate weekly and monthly forecasts to the CRO

Track and improve:

* Sample-to-order conversion
* Close rates
* Account retention and expansion

4. Account Strategy & Customer Experience

Serve as escalation point for key accounts and complex negotiations

Ensure LEEF’s Keep It 2.0 customer service standard is consistently met

Support reps in structuring long-term, profitable partnerships

Maintain strong relationships with priority brands, manufacturers, and operators

5. Cross-Functional Alignment

Partner closely with Inside Sales to ensure coverage and responsiveness

Collaborate with:

* Production (capacity and scheduling)
* Procurement (input planning)
* Compliance & logistics (testing, delivery, execution)

Align sales demand with operational realities to support predictable execution

6. Market Intelligence & Strategic Feedback

Monitor market dynamics, pricing trends, and competitive behavior

Leverage tools such as Headset and internal reporting

Provide leadership with field-driven insights on:

* Product demand
* Competitive threats
* Market opportunities

Execute company Go-To-Market strategy at the state level

Core Values

* *Keep It 2.0:* Customer-first, service-driven leadership
* *Relentless:* High standards, accountability, and execution
* *On Brand:* Professional, credible, and proud to represent a legacy operator

What We’re Looking For

* *3–5+ years of B2B cannabis sales experience* (state-specific experience strongly preferred)
* *1–3+ years of sales leadership or team-lead experience*
* Proven ability to manage:
* Quotas
* Pipelines
* People
* Strong understanding of pricing, margin, and volume tradeoffs
* CRM-driven operator (Monday.com)
* Comfortable operating independently with high accountability
* Willingness to travel (~40–60%)

Compensation Structure

Base salary + commission

Performance bonuses tied to:

* Revenue attainment
* Margin performance

Benefits:

* Dental insurance
* Health insurance
* Life insurance
* Paid time off
* Vision insurance

Work Location: Remote

Pay: $90,000.00 – $110,000.00 per year

Benefits:
* Dental insurance
* Health insurance
* Life insurance
* Paid time off
* Vision insurance

Work Location: Remote
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